Marketing of news has been affected greatly by Facebook. Many organizations are using Facebook to get breaking news out to their users. This is because the organizations have realized that much of the younger public is using Facebook for much of their Internet time. In this way the organizations can connect with younger public.
The organizations can expand their outlet to more users as well as be in control of the content. Facebook shows what news stories your friends have been looking at. This could make you want to look at the same thing, since you probably have some of the same interests as your friend. These connections lead to more users for the organizations.
I feel that with the new age of Facebook it is good that organizations are going along with it instead of fighting it. Since they are embracing Facebook culture there is much more chance for success in keeping the younger and future public as users. They are keeping up with the times, which will lead to success for both them and the users in the information they gain from it.
If you would like to read more, here is the link to the article:
http://www.poynter.org/column.asp?id=101&aid=134855
Wednesday, March 26, 2008
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